Youtube's pesky new pause screen ads are its latest attempt to push you to Premium

YouTube is introducing new ads that appear when users pause videos on their TVs. Non-Premium subscribers will see static ads beside paused videos, with a "dismiss" button available. Currently, Dunkin Donuts is the only advertiser, but this may expand. The move aims to push more people towards YouTube Premium subscriptions, which cost $13.99 / £12 / AU$16.99 per month. However, some viewers may find the increased ad presence irritating and seek alternative streaming options instead.