YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying
SMRTR summary
YouTubers are transforming into diversified media companies, moving beyond unpredictable ad revenue to build sustainable businesses. MrBeast's Feastables generated $250 million in 2024 while his YouTube lost $80 million, exemplifying how creators like Emma Chamberlain, Logan Paul, and others now earn more from products than content.
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