SMRTR TechDec 12, 2024Ars Technica

YouTube TV is hiking prices again after denying “erroneous” report days ago

SMRTR summary

YouTube TV is raising its Base Plan price from $73 to $83 per month starting January 13, 2025. The company cites rising content costs and service investments as reasons for the increase. This price hike comes shortly after YouTube TV denied incorrect pricing information in a Verizon promotion. Subscribers can pause or cancel their service, and current trials and promotions will be honored. The move solidifies YouTube TV's position as a major player in the cable television market.

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