SMRTR TechOct 9, 2024Daily.dev

YouTube says it is ‘not hiding the skip button’ on ads

SMRTR summary

YouTube is modifying its ad display for a "cleaner experience," reducing visual elements and potentially changing the countdown timer to a progress bar. While some users reported issues with skipping ads, YouTube affirms the skip button remains. The platform is expanding ad placement, including on pause screens, and addressing ad blockers. These changes aim to boost ad engagement and promote YouTube Premium subscriptions.

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