SMRTR TechJul 9, 2025TechCrunch

YouTube prepares crackdown on ‘mass-produced’ and ‘repetitive’ videos, as concern over AI slop grows

SMRTR summary

YouTube is updating its monetization policies to crack down on "inauthentic" content, including mass-produced and repetitive videos often created using AI technology. The change, effective July 15, aims to clarify what content can earn revenue for creators. While YouTube downplays this as a minor update, it addresses the growing issue of low-quality AI-generated videos flooding the platform and potentially damaging its reputation.

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