YouTube makes it easier and more lucrative to go live

YouTube is introducing key livestreaming upgrades to boost creator growth and earnings. New features include simultaneous horizontal and vertical streaming, AI tools for converting stream clips to Shorts, and mobile livestream reactions to other YouTube content. Creators can switch between public and members-only streams to promote subscriptions, while mobile ads will increase revenue options. YouTube reports that over 30% of daily logged-in viewers watched live content in Q2, highlighting audience interest as the platform competes with livestream-focused rivals.