SMRTR TechJul 30, 2025TechCrunch

YouTube loosens profanity rules for monetized videos

SMRTR summary

YouTube has relaxed its rules on profanity in monetized videos, now allowing swearing within the first seven seconds. This change reverses previous restrictions and reflects shifting advertiser expectations, though strong language in titles or thumbnails may still limit monetization. The move aims to better align with current industry standards and creator needs.

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