YouTube confirms your pause screen is now fair game for ads
SMRTR summary
YouTube has expanded pause ads to all advertisers after successful testing in 2023. This move allows advertisers to target viewers during paused screentime, joining other streaming services like Hulu and Sling TV in monetizing pause screens. YouTube claims pause ads offer a "less interruptive" experience, but it's unclear if this will reduce the frequency of other ad types.
SMRTR provides this summary for quick context. The original article belongs to Daily.dev.
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