SMRTR TechApr 16, 2025Wired

Young People Are Making Up to $36K a Year Renting Their T-Shirts and Speakers

SMRTR summary

New peer-to-peer rental apps like Pickle and Yoodlize allow users to rent out and borrow everyday items, appealing to eco-conscious consumers and those seeking extra income. Top users can earn up to $36,000 annually. This trend reflects a shift from ownership to experience-based value, especially among younger generations. Companies are expanding offerings and addressing challenges like size inclusivity.

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