SMRTR TechJul 26, 2026The Verge

You can’t ignore Google Zero anymore

SMRTR summary

Google's longstanding deal with websites — sending traffic in exchange for indexing their content — appears to be breaking down as AI changes how people search. Reddit is reconsidering its AI training deal, and some publishers are weighing blocking Google's web crawler entirely, leaving the future of web traffic deeply uncertain.

SMRTR provides this summary for quick context. The original article belongs to The Verge.

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