SMRTR TechJun 7, 2026Thurrott.com

Xbox CEO Wants to “Reset the Business” Over the Next 100 Days

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New Xbox CEO Asha Sharma is planning to "reset the business" over the next 100 days, aiming to make Xbox the top gaming and entertainment company. Despite having no gaming background, she's already cut Game Pass prices and sped up console updates. She's also wrestling with a tough question: whether Xbox games should stay exclusive or keep launching on PlayStation to reach bigger audiences.

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