X continues to bet on vertical video with its latest update

X rolled out a new immersive video player that lets users expand videos to full screen with a single tap and swipe up to scroll through content, mimicking TikTok's format. The update prioritizes vertical videos for mobile viewing, though users criticized the forced cropping that removes original aspect ratios. X's head of product confirmed the platform will stop cropping vertical content and hinted at more video-focused updates as the company positions itself as a TikTok competitor.