X appears to be sending fake traffic across the web
SMRTR summary
X's new iOS feature that keeps posts visible while users browse linked websites is artificially inflating traffic statistics by preloading content before users actually click. Major sites like Substack and Bluesky report significant increases in "fake" views that don't represent real human visits, distorting analytics and misleading publishers about their actual audience engagement.
SMRTR provides this summary for quick context. The original article belongs to The Verge.
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