SMRTR TechJun 28, 2026Hacker News

Why the Metaverse Failed

SMRTR summary

Facebook's Metaverse wasn't really about immersive social experiences — it was about owning a hardware platform so Facebook couldn't be shut out by Apple or Google. Despite spending billions, the strategy failed because VR was already declining before COVID, and Facebook killed outside innovation by selling hardware at a loss and building a closed ecosystem. The web succeeded through openness; the Metaverse was designed for control.

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