Why the end of Google as we know it could be your biggest opportunity yet

Google's search dominance is waning as iPhone users increasingly turn to AI for information, according to Apple executive Eddy Cue's testimony in an antitrust trial. This shift threatens Google's core business and could impact how businesses reach customers online. Small companies may face higher ad costs, less visibility, and reduced data insights as search habits evolve. Building a personal brand and owning direct audience relationships may help businesses adapt to this changing landscape.