Why Microsoft has created its own print magazine

Microsoft has launched Signal, a print magazine focused on AI and the company's technologies. The 120-page inaugural issue aims to provide thoughtful, lasting content in contrast to ephemeral digital media. With 1,500 copies distributed at business events, Signal features stories on Microsoft's tech applications, interviews with executives, and lighter content. The magazine uses AI sparingly in production and collaborates with the Slow Journalism Company. This unique approach reflects Microsoft's strategy to reach business leaders directly and showcase its global influence.