Why is NASA bothering to go back to the Moon if we've already been there?

NASA's Artemis II mission launched four astronauts toward the Moon amid public indifference, unlike the globally captivating Apollo missions of 1968. While only an estimated 16 million people watched the launch compared to Apollo's massive worldwide audience, NASA Administrator Jared Isaacman has finally provided clear direction by eliminating bureaucratic roadblocks and focusing on lunar surface goals driven by competition with China's lunar ambitions.