SMRTR TechJun 28, 2026TechCrunch

Why everyone from OpenAI to SpaceX is building their own chips (and turning up the heat on Nvidia)

SMRTR summary

Major tech companies like OpenAI, Google, Apple, and SpaceX are building custom AI chips to reduce reliance on Nvidia. OpenAI's new "Jalapeño" chip, made with Broadcom, signals a shift toward hardware tailored to specific needs, giving companies more control and better performance without completely abandoning Nvidia.

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