SMRTR TechSep 29, 2024Interesting Engineering

Why Apple & Samsung are failing to innovate

SMRTR summary

Apple's smartphone innovation has slowed significantly since the first iPhone in 2007. Consumers are keeping phones longer, with upgrade cycles extending to 2.67 years in the US and 3.6 years globally, while manufacturers focus on iterative improvements and diversify into wearables and foldable devices to offset slowing sales.

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