SMRTR TechJan 24, 2025Daily.dev

What Makes TikTok’s Algorithms So Effective?

SMRTR summary

President Trump signed an executive order giving TikTok a 75-day reprieve from being shut down in the U.S. However, he stated that TikTok must sell half of itself to a U.S.-owned entity to continue operating in the country. The key to TikTok's success is its powerful recommendation algorithm, which keeps users engaged by tailoring content to their interests. The company's "Monolith" system uses real-time feedback and online training to quickly adapt to users' changing preferences, outperforming traditional recommendation systems.

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