What Google's U-Turn on Third-Party Cookies Means for Chrome Privacy
SMRTR summary
Google plans to give Chrome users the choice to opt out of cookies, following Apple's ATT model. Despite potential opt-outs, Google's ad revenue remains strong at $237.86 billion in 2023, with search ads generating $175.03 billion. The move aims to balance privacy concerns with Google's advertising-based business model, though some experts question its effectiveness and motives.
SMRTR provides this summary for quick context. The original article belongs to Wired.
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