What Even Is Instagram Now?
SMRTR summary
Instagram has morphed from a simple photo-sharing app into a chaotic collection of borrowed features. What began as a platform for filtered photos now includes AI search, shopping, location tracking, and friend activity feeds—mimicking everything from Snapchat to TikTok. This identity crisis reflects Meta's strategy of copying popular features from competitors, creating a disjointed experience that strays further from Instagram's original purpose of connecting with actual friends.
SMRTR provides this summary for quick context. The original article belongs to Wired.
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