Websites still matter, but can't survive on their own

Social media DMs have evolved into powerful business hubs, where creators can now automate responses to drive sales and customer engagement. Conversion rates through messaging can reach 85-98%, with some seeing revenue increases of thousands per month. While websites remain important, meeting customers where they already are—in DMs—creates a more direct sales funnel, turning conversations into purchase opportunities with personalized, real-time interactions that build trust and drive revenue.