Watch how Apple made its new puppet-packed Christmas ad
SMRTR summary
Apple released a behind-the-scenes look at its new holiday ad "A Critter Carol," which features hand-crafted puppets of woodland animals who find a dropped iPhone and create a musical performance. The production used practical effects with puppeteers and blue screens rather than AI, contrasting with other companies' generative AI advertisements this season.
SMRTR provides this summary for quick context. The original article belongs to The Verge.
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