Watch Club is producing short video dramas and building a social network around them
SMRTR summary
Watch Club founder Henry Soong aims to revolutionize the multibillion-dollar microdrama industry by creating high-quality vertical video series using union talent, contrasting with competitors like ReelShort that generated $1.2 billion through formulaic content. The former Meta product manager plans to integrate a social network within the app where viewers can discuss shows, launching with "Return Offer" about tech interns.
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