Walmart bought Vizio
SMRTR summary
Walmart has finalized its $2.3 billion acquisition of Vizio, bolstering its advertising business by gaining access to Vizio's viewer data and Platform Plus ad platform. This enables Walmart to enhance ad targeting and potentially increase ad placement on Vizio TVs. Despite privacy concerns stemming from Vizio's past data tracking issues, the deal may help Vizio compete with other budget TV brands reliant on ad revenue. For now, both companies will operate independently.
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