SMRTR TechAug 19, 2025TechRadar

Volkswagen wants you to pay a Netflix-style subscription to unlock extra EV power – and that could be a slippery slope

SMRTR summary

Volkswagen is charging ID 3 Pro and Pro S owners a monthly fee of £16.50 or a one-time £649 to access the vehicle's full 228bhp. VW claims this offers a "sportier driving experience" without purchasing a more expensive model. However, this subscription-based approach for vehicle features is a growing trend that could lead to manufacturers charging recurring fees for elements traditionally included in the purchase price.

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