Uber will start selling trip and takeout data to marketers
SMRTR summary
Uber launched "Uber Intelligence," a new platform that sells anonymous customer trip and delivery data to marketers through partnerships with data companies like LiveRamp. The system helps advertisers identify consumer trends and target specific audiences, such as business travelers, with ads during rides or in the app, contributing to Uber's advertising business that's projected to generate $1.5 billion this year.
SMRTR provides this summary for quick context. The original article belongs to Engadget.
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