SMRTR TechOct 29, 2025Ars Technica

TV-focused YouTube update brings AI upscaling, shopping QR codes

SMRTR summary

YouTube launched new TV-focused features including AI upscaling that automatically enhances lower-quality videos to 1080p and eventually 4K, plus shopping QR codes and larger thumbnail files. The updates aim to strengthen YouTube's dominance over Netflix and Disney+ in TV streaming while boosting creator earnings, which saw 45% more channels earning over $100,000 annually.

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