SMRTR TechFeb 24, 2026Mac Rumors

Tim Cook Reflects on Joining Apple and Steve Jobs

SMRTR summary

Tim Cook shared a heartfelt letter reflecting on his 1998 decision to join Apple when the company was struggling, describing how Steve Jobs' passion and vision instantly dissolved his concerns about the risky move. Cook called joining Apple "the greatest decision I've ever made," crediting Jobs as an incredible mentor who helped him trade a job for a purpose that still drives him today.

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