SMRTR TechSep 10, 2025Hacker News

TikTok won. Now everything is 60 seconds

SMRTR summary

TikTok has transformed media consumption by perfecting an algorithm that instantly learns from micro-behaviors, creating an addictive feedback loop that keeps 170 million Americans engaged for an hour daily. This model has spread beyond social media, with news organizations, entertainment, music, and education all adopting shorter formats with immediate payoffs, sacrificing sustained attention and serendipitous discovery for hyper-optimized content designed to maximize psychological grip.

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