SMRTR TechJul 8, 2026Ars Technica

TikTok users don't have as much agency over their FYPs as they think

SMRTR summary

TikTok's "not interested" button reduces unwanted content by 84%, but the algorithm gradually reintroduces it anyway. Even brief re-engagement resets progress. Researchers found users have far less control over their feeds than they think, since the platform's design ultimately overrides personal preferences.

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