TikTok Traffic Ramps Back Up as Creators Look Elsewhere

TikTok's U.S. usage has nearly recovered after an 85% drop during its brief ban, with DNS traffic now only 10% below pre-shutdown levels. This follows a Supreme Court decision upholding a law requiring ByteDance to sell TikTok or face a ban, with enforcement delayed until April 5. As TikTok's future remains uncertain, some creators are exploring alternatives. Despite this, TikTok still influences 20% of retail shoppers through its social commerce features.