TikTok-like microdramas are going to make billions this year, even though they kind of suck
SMRTR summary
Microdrama apps like ReelShort ($1.2B revenue) and DramaBox ($276M) earn massive profits from short, melodramatic episodes. They hook users with free content, then charge tokens or $20 weekly subscriptions.
SMRTR provides this summary for quick context. The original article belongs to TechCrunch.
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