SMRTR TechJul 20, 2025Wired

This Is the Commodore Comeback Fans Have Waited for—but the Odds Are Still Against It

SMRTR summary

Commodore, the iconic 1980s home computing brand, is being revived by retro gaming YouTuber Christian Simpson. He purchased the brand for a seven-figure sum and aims to create new hardware while honoring Commodore's legacy. The company's first product, the Commodore 64 Ultimate, blends nostalgia with modern features, selling over 4000 units. However, challenges remain in sustaining interest beyond hardcore enthusiasts and competing in today's tech landscape.

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