SMRTR TechMar 19, 2026TechSpot

This indie game idea went viral – then AI-built clones showed up within hours

SMRTR summary

Game developer Freya Holmér shared a viral prototype that rotates the Tetris playfield 90 degrees when pieces lock, gaining over two million views. Within hours, AI-powered clones appeared online, forcing her to rush development and create a Steam page to protect her concept while dealing with increased stress from rapid copycats.

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