Things are about to get zany in tech

The tech industry is rapidly commoditizing, where software tools quickly become obsolete, forcing knowledge workers and founders to compete on creativity rather than technical capabilities. As AI excels at tasks with clear right answers, success now depends on subjective elements like brand, aesthetics, and point of view. Tech markets are transforming into consumer-style markets where functional parity is assumed and criteria like taste and identity drive purchasing decisions, making creative differentiation the only sustainable competitive advantage.