‘There’s one more thing’: All the best secret reveals from Apple’s past events
SMRTR summary
Apple's "one more thing" phrase has been the company's method for unveiling surprise products at events since 1998, when Steve Jobs first used it to announce the company's return to profitability. This theatrical device introduced major innovations including the colorful Mac OS X Aqua interface, iPod Shuffle, MacBook Pro, Apple Watch, iPhone X's all-screen design, Apple silicon chips, and the Vision Pro headset. While some reveals like the iPhone X transformed the smartphone industry, others like the Vision Pro have struggled commercially despite their "one more thing" fanfare.
SMRTR provides this summary for quick context. The original article belongs to TechRadar.
Read the original article