Theater chains will spend $2.2 billlion to lure you back to the movies

Major theater chains in the US and Canada are investing $2.2 billion to upgrade 21,000 screens over the next three years. The modernization includes improved projectors, sound systems, seating, and amenities like pickleball courts and ziplining. This effort aims to attract more moviegoers as box office revenues have declined, with this year's summer revenue 10% lower than last year's. Theater owners hope these improvements will make the cinema experience more enjoyable and competitive with at-home streaming options.