SMRTR TechSep 21, 2025The Verge

The US government is taking a second stab at breaking up Google

SMRTR summary

The US government is pursuing a new attempt to break up Google's advertising technology business in a Virginia trial. The Justice Department seeks to divest Google's AdX exchange, following Judge Brinkema's ruling that Google illegally monopolized ad tech markets. Unlike the recent search case, the government has stronger grounds here, as AdX was central to the trial. Google argues that behavioral changes would suffice. The outcome will indicate courts' willingness to break up Big Tech companies.

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