Texas Instruments had plans for personal computer domination - a price war nearly brought it to ruin
SMRTR summary
Texas Instruments, known for pioneering the silicon transistor, integrated circuit, and handheld calculator, tried to dominate the personal computer market with its TI-99/4A in 1981. A brutal price war with Commodore forced TI to sell the device at a loss, eventually below $100. The conflict cost TI $400 million in losses across two quarters in 1983, leading to the product's discontinuation and the company's first-ever quarterly loss.
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