Swatch’s New OpenAI-Powered Tool Lets You Design Your Own Watch
SMRTR summary
Swatch has upgraded its 2017 customization platform with AI-DADA, an OpenAI-powered tool that lets customers create unique watch designs from scratch using text prompts, replacing the limited preset options of the original Swatch x You service. The new system generates personalized designs in under two minutes, marking each watch as "1/1" on the case back, though it currently only works with the New Gent model rather than the popular MoonSwatch due to complex manufacturing constraints.
SMRTR provides this summary for quick context. The original article belongs to Wired.
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