Surprising no one, new research says AI Overviews cause massive drop in search clicks
SMRTR summary
Google's AI Overviews are significantly impacting search behavior traffic, according to a new Pew Research Center study. The analysis reveals that searches with AI summaries reduce clicks to other websites by nearly 50%, contradicting Google's claims. The prevalence of these AI-generated answers is increasing, potentially affecting the sites Google ecosystem and traffic to various websites.
Human creators.
SMRTR provides this summary for quick context. The original article belongs to Ars Technica.
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