SMRTR TechJan 31, 2025TechSpot

"Super Mario" supermarket in Costa Rica wins trademark dispute against Nintendo

SMRTR summary

A Costa Rican supermarket named "Super Mario" won a trademark dispute against Nintendo, keeping its name due to a loophole in Nintendo's trademark coverage. The small family-owned grocery store, established in 2013, successfully defended its brand against the video game giant's legal challenge, highlighting Nintendo's aggressive approach to intellectual property protection.

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