SMRTR TechMar 12, 2026TechCrunch

Substack launches a built-in recording studio

SMRTR summary

Substack launched its Recording Studio, a built-in desktop tool that lets creators record solo videos or conversations with up to two guests, automatically generating clips and thumbnails afterward. Previously, video creation required multiple separate tools or live streaming, but the new studio consolidates everything into one platform. Data shows creators using audio or video content have grown revenue 50% faster than those who haven't, supporting Substack's broader push into multimedia content to compete with platforms like Patreon.

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