Substack is spending $20 million to court TikTokers
SMRTR summary
Substack is launching a $20 million creator fund to attract content makers, particularly those considering leaving TikTok. The company promises no revenue loss, strategic support, and early feature access. Substack positions itself as a creator-focused platform where users own their work and audience. However, the company has faced controversies, including issues with Nazi newsletters and policy changes. This fund follows Substack's previous "Pro" program, which ended in 2022.
SMRTR provides this summary for quick context. The original article belongs to The Verge.
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