Sonic The Hedgehog returns to the Olympics as Sega signs multi-year deal with the IOC
SMRTR summary
Sega has signed a multi-year licensing agreement with the International Olympic Committee, effective October 2025, bringing Sonic the Hedgehog back to Olympic-themed games and merchandise. This deal allows Sega to create Sonic-branded Olympic products featuring the official rings, with a full product line launching in 2026, potentially reviving the popular Mario and Sonic Olympic Games series.
SMRTR provides this summary for quick context. The original article belongs to NotebookCheck.
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