SMRTR TechOct 12, 2025NotebookCheck

Sonic The Hedgehog returns to the Olympics as Sega signs multi-year deal with the IOC

SMRTR summary

Sega has signed a multi-year licensing agreement with the International Olympic Committee, effective October 2025, bringing Sonic the Hedgehog back to Olympic-themed games and merchandise. This deal allows Sega to create Sonic-branded Olympic products featuring the official rings, with a full product line launching in 2026, potentially reviving the popular Mario and Sonic Olympic Games series.

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