SMRTR TechMar 13, 2025NewsBytes

Snapchat's new lenses are powered by AI—How to use them

SMRTR summary

Snapchat launches its first AI-powered video Lenses, available exclusively to Snapchat+ subscribers for $16/month. The three initial Lenses - Raccoon, Fox, and Spring Flowers - use Snap's internally developed generative video model, with weekly additions planned to keep the platform competitive against rivals.

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