Second study finds Uber used opaque algorithm to dramatically boost profits

Uber faces accusations of using algorithms to boost profits at the expense of drivers and passengers. Two academic studies from Columbia and Oxford suggest the company's pricing system increases fares, cuts driver pay, and raises Uber's take rate. The research indicates Uber's share of fares has grown significantly since implementing new pricing models, potentially impacting millions of trips and raising ethical concerns about algorithmic pricing practices in the gig economy.