SMRTR TechMay 20, 2026Ars Technica

Russia's plan to advertise on rockets and spacecraft takes off

SMRTR summary

Roscosmos now allows advertising on Russian rockets and spacecraft, with six ads already placed in 2026 for brands like PSB Bank and the Russian Olympic Committee. However, the revenue — a few million dollars annually — barely dents the $2.5 billion lost to Western sanctions, as Russia's launch rate hits its lowest since 1961.

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